The outdoor sector is a massive, rapidly growing, and cycle-resistant component of the global travel industry. Outside Capital believes the industry is in the early stages of a secular growth trend driven by meaningful changes in the way people and organizations gather, travel, and recreate.
THE OUTDOOR CONSUMER VALUE PROPOSITION
Nature connection: Travelers are increasingly seeking genuine connections with nature as an antidote to the stress of over-connectivity associated with modern living.
Experiential travel: Properties in the outdoor hospitality sector are unique, typically closely intertwined with outdoor recreation, and naturally suited to the pursuit of experiences over things.
Value for money: Outdoor hospitality offers better value for money than old-school luxury travel, making for an inclusive sector with a very broad addressable market.
Genuine sustainability credentials: Light-touch physical structures and operations result in a less environmentally impactful hospitality experience relative to traditional hotels and resorts.
Community: The outdoor model is well-suited to a spontaneous sense of community (particularly highly valued by millennial and GenX travelers) and delivers this value for small groups and unrelated transient guests.
Team-building and experience-sharing: Group travel clientele are increasingly looking for differentiated ways to host events. Leading operators in the sector have proven that outdoor hospitality is ideally suited to cater to the preferences of modern corporate and social group users.